Unearthing the 5 Hidden Gems of Content Marketing

Content marketing has become an essential aspect of any successful digital marketing strategy. It enables businesses to connect with their target audience, build brand awareness, and drive conversions.

It is a technique for creating and distributing valuable and relevant content that encourages your customers to buy goods or services which leads to generating revenue. The primary need of any business is to build a brand & attract more leads.

Let us see the rough statistics of content marketing used by various businesses from multiple resources

• According to Hub Spot, 70% of marketers actively invest in content marketing.
• The Content Marketing Institute reported that 91% of B2B marketers use content marketing to reach their target audience.
• A study by Demand Metric revealed that content marketing generates three times as many leads as traditional outbound
  marketing, but costs 62% less.

• WordPress users alone produce around 70 million new posts and 77 million new comments each month.
• According to Hub Spot, companies that published 16 or more blog posts per month received 3.5 times more traffic than those that published less than four posts.

• In a survey by Social Media Examiner, 85% of marketers said they used video as a content marketing tactic.
• According to Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022.

• According to a survey by Stackla, 79% of consumers say UGC highly impacts their purchasing decisions.
• Nielsen found that 92% of consumers trust organic, user-generated content more than traditional advertising.

• Content marketing costs 62% less than outbound marketing and generates about three times as many leads, according to Demand Metric.
• Data from Smart Insights revealed that organic search drives over 51% of all website traffic, making it a crucial component of
  content marketing strategies.

Seeing the data and wondering about what is content marketing and don’t know anything about it. Worry not!! 

In this blog post let’s dive deep into it and reveal the secrets of myths that are attached to content marketing. 

These secrets will help you take your efforts to the next level and achieve remarkable results

Content marketing is a long-term strategy that mainly concentrates on building strong relationships with your target audience by consistently delivering high-quality, relevant content that educates, solves their pain points and then sells.

In a world full of content, there are multiple ways of making content marketing strategies but what sets apart your business is how effectively you make people connected to your brand.

You must be wondering why there are multiple sources online sharing different analogies about content marketing but what makes my blog different from others is setting the most underrated things that are not followed by most businesses.

The list is as follows

• Authenticity: How could you make your brand more authentic when numerous brands sell the same product /service?The strategy you use will make your Unique Selling point ahead.
• Building Community: It’s more important to build the trust of the customers and retain them. For this, you must understand their pain points provide solutions through your brand and then sell your product.
• Engage :With 7 Million active users on social media platforms, the brand or business needs to engage with its community
  and attract new people. In this way it can receive feedback, customer service and whether there are any flaws to rectify in
  their product.
• Emotional Connection: I always believe people forget products but not the emotion they generate For example, no one remembers Nirma washing powder but people remember its ad commercial song Washing Powder and Nirma Girl. Like this people always connect to emotions.
  
• Life span: Using the correct strategy according to different platforms people will not forget your brand.

Now let us see the ways to make the above 5 things profitable using different approaches

Influencer marketing has been gaining popularity in recent years, but instead of focusing solely on macro-influencers with massive followings, consider embracing micro-influencers. 

Micro-influencers have smaller but highly engaged audiences, which makes their recommendations and endorsements more authentic and relatable. 

Partnering with micro-influencers allows you to tap into niche communities and reach a more targeted audience. 

Their genuine passion for your product or service can generate higher levels of trust and credibility among their followers. By collaborating with micro-influencers who align with your brand values, you can unlock a powerful channel for content distribution and reach.

Encourage your customers to share their experiences, reviews, and testimonials across social media platforms. 

UGC serves as social proof, showcasing your brand’s authenticity and reliability. It fosters a sense of community and encourages others to participate, further amplifying your reach.

Incorporating UGC into your content strategy reduces the burden of content creation and enhances your brand’s credibility. 

Implement strategies such as branded hashtags, contests, or even showcasing user-generated content on your website to make your customers feel valued and heard.

In today’s attention economy, capturing and retaining your audience’s attention is crucial. Interactive content is a powerful tool that captivates your audience and drives higher engagement levels. 

Whether it’s quizzes, polls, assessments, or interactive infographics, incorporating interactive elements into your content strategy boosts user interaction and encourages sharing. 

It creates a personalized and immersive experience, making it more memorable and shareable and also provides valuable insights into your audience’s preferences, allowing you to refine your content strategy and tailor it to their needs.

Most brands solely focus on their product features or promotional messages. 

Humans are wired to connect with stories. Effective storytelling can evoke emotions, and foster a deeper connection with your audience

Share stories that resonate with your target audience, highlighting the real-life benefits and impact your offerings can provide.

Whether it’s through blog posts, videos, or social media content, storytelling can differentiate your brand from competitors and forge strong emotional connections with your customers.

Creating high-quality content takes time and effort, so it’s essential to make the most of it. Repurposing content involves transforming existing content into different formats to reach a wider audience.

For example, you can convert a blog post into a video, a podcast episode, or an infographic. 

This approach allows you to maximize your content’s reach, engage different audience segments, and cater to various learning preferences. Also, it helps maintain consistency across multiple platforms and extends the lifespan of your valuable content assets.

To check whether your strategy is working or not you must track your traffic and engagement. To track these metrics Google Analytics is a primary source. For social media, you can check each platform’s built-in analytics.

Lastly, Your content should focus on your audience’s pain points and solve their problems as a brand. Creating content that relates and sells takes time but it’s worth doing. By using all these strategy secrets of content marketing businesses can level up their game plan against the competitors and mark their position as number one.